HOPEWAY
Website Reskin
HopeWay is a mental health care facility evolving its service offerings to better support a wider range of needs. This project focused on redesigning the website to reflect that shift, aligning the digital experience with an updated program structure and direction.
THE APPROACH
Start with structure.
Before design, the focus was on reworking the site architecture to better align with the updated service model.
THIS INCLUDED
reorganizing content around new program groupings
simplifying pathways for users exploring care options
creating a clearer hierarchy across pages
I also worked closely with SEO to ensure the updated structure supported search visibility and aligned with how users are actually looking for care.
From there, the design brought consistency and clarity to the experience, ensuring the updated structure felt easy to navigate and approachable.
THE RESULT
A site that reflects what’s changed.
The updated experience brings the structure of HopeWay’s offerings into focus, making it easier for users to understand their options and navigate the next step.
Current Website Architecture
Proposed Website Architecture
