DINOVITE
Website Redesign
Dinovite is a pet supplement brand focused on improving dog health through nutrition. This project centered on redesigning the website to better support direct-to-consumer sales while educating users and building trust.
THE CHALLENGE
From marketplace traffic to informed customers.
A large portion of Dinovite’s sales were happening through third-party platforms like Amazon and Chewy.
The goal was to create an experience that not only drives users to purchase directly, but also clearly communicates product value, giving users the information they need to feel confident in what they’re buying.
THE APPROACH
Education meets conversion.
The experience was designed to balance transparency with action, helping users understand the product while guiding them toward purchase.
THIS INCLUDED
clearly breaking down ingredients and benefits
providing accessible, educational content throughout the site
supporting promotional campaigns and landing pages
simplifying the path from discovery to checkout
The result is an experience that builds trust first, then makes it easy to convert.
THE RESULT
More informed, more confident decisions.
The updated site creates a clearer connection between education and purchase, supporting Dinovite’s goal of driving direct sales while giving users everything they need to make informed decisions.
Old Website
Proposed Website Architecture
New Website Designs
