DOGGIE DAILIES
Website Redesign
Doggie Dailies is a pet wellness brand focused on supplements and everyday care. This project centered around designing a website that feels approachable, and informative while balancing playful brand elements with clear product education.
THE CHALLENGE
Balancing personality with clarity.
The brand leans playful and warm, but the website also needed to communicate trust and clearly guide users through product benefits, ingredients, and purchasing decisions.
With a range of products and educational content, the experience had to feel engaging without becoming overwhelming. Especially for users looking for quick answers (and quick solutions for their pups).
THE APPROACH
Clean structure, thoughtful moments.
The layouts were designed to be clean and easy to navigate. Allowing content to feel organized while still leaving room for personality through color, imagery, and brand elements.
Product pages focused on scannability, helping users quickly understand benefits, ingredients, and key details, while the overall system kept the shopping experience simple and intuitive.
To make product discovery even easier, I also designed an interactive quiz to help guide users toward the right supplement for their dog, creating a more personalized, low-effort way to find the best fit.
The website was recently updated with new branding, and the underlying structure held strong, requiring only updates to colors, typography, and visual elements rather than a full redesign.
A flexible foundation that continues to support the brand as it evolves, and makes it easy for dog parents to find what they need with confidence.
THE RESULT
A design built to last (and grow).
Proposed Architecture
Final Moodboards
Recently updated HP with new branding (below) vs. original design HP (above).
The underlying structure remained unchanged, with updates focused on visual styling.
