Rufty Roots Landscaping LLC is a locally rooted landscaping business built on craftsmanship, care, and a deep connection to the land.

The project began with brand naming, where the goal was to create something that felt personal, grounded, and built to last. “Rufty Roots” reflects both the owner’s name and the idea of growth, legacy, and working from the ground up.

From there, the visual identity drew inspiration from vintage signage and old-school trade aesthetics, combining custom script typography with earthy tones and natural textures to create a brand that feels approachable, honest, and enduring.